Welcome to Firkins CDJR. For over 70 years, we have proudly served as the premier automotive destination for drivers and business owners across Bradenton, Sarasota, Lakewood Ranch, Ruskin, and Parrish.

Whether you are cruising to the Gulf Coast beaches in an open-air Jeep, tackling tough Manatee County job sites in a heavy-duty Ram, or upgrading your family's daily commute, we deliver the inventory and straightforward pricing your lifestyle demands. We are deeply committed to our community, and we are incredibly proud to be voted a 2025 Bradenton's Best Gold Winner across multiple categories, including New Auto Dealer, Pre-Owned Auto Dealer, and Auto Collision Center. That kind of local support means the world to us because it reflects real experiences from real neighbors.

Come by and discover why we're so popular with our customers.

Shop New CDJR Vehicles in Bradenton, FL

Our new vehicle inventory is fully stocked with the latest models engineered for performance, comfort, and advanced safety. From fuel-efficient plug-in hybrids to roaring V8 engines, our knowledgeable team will help you find the perfect match.

As your dedicated Bradenton Ram dealer, we also feature a full lineup of Ram trucks and commercial vans designed for exceptional comfort and uncompromising strength. Whether you need a versatile Ram 1500 for weekend towing or a heavy-duty pickup for the job site, our inventory is built for those who work and play hard. And for added peace of mind, eligible Ram trucks and vans are backed by a 10-Year/100,000-Mile Limited Powertrain Warranty for the original owner, with coverage measured from the vehicle’s in-service date or 100,000 miles, whichever comes first. If you see a Ram on our lot that you love, we’ll help you confirm eligibility and go over the full warranty terms.

Check out the Wrangler if you're looking for an off-road capable set of wheels that can go anywhere, or discover the exceptional comfort and versatility the Chrysler Pacifica brings to every journey. Our inventory changes daily, but you can expect us to carry all-new models of the most popular vehicles on the market.

Which New Model is Right for You?

Jeep Wrangler

The Jeep Wrangler is ideal for beach days and off-road adventures, featuring legendary 4x4 capability, removable roof and doors, and up to 34 inches of water fording.

Ram 1500

The Ram 1500 is built for weekend towing and premium utility, offering uncompromising strength, available V8 HEMI® power, and an interior loaded with high-end tech.

Jeep Grand Cherokee

The Jeep Grand Cherokee is designed for refined commuting and versatile hauling, boasting premium interior comfort, trail-rated capability, and up to 7,200 pounds of towing power.

Jeep Gladiator

The Jeep Gladiator is made for outdoor enthusiasts who need true truck utility, delivering a best-in-class 7,700-pound gas towing capacity alongside standard 4x4 open-air freedom.

Ram 2500 & Commercial

The Ram 2500 is engineered for heavy-duty contractors and big jobs, featuring the available 6.7L Cummins® Turbo Diesel. As a premier commercial dealer, be sure to ask us about the 10-Year/100,000-Mile Limited Powertrain Warranty on eligible new Ram trucks and vans!

Chrysler Pacifica

The Chrysler Pacifica is perfect for growing families and road trips, equipped with seating for up to eight, expansive cargo space, and available plug-in hybrid efficiency.

You can even save on your next purchase by shopping our new specials! From various trim levels to vibrant color palettes, you'll have a range of vehicles to choose from, so you can find the exact vehicle you want for sunny Florida beach days or picking up the kids from soccer practice.

Shop our large selection of new CDJR models in Bradenton today!

Bradenton's Best Used Cars & Certified Pre-Owned (CPO) Vehicles

Looking for maximum value without compromising on reliability? We know that shopping for a used car can sometimes feel like a guessing game, which is why we have taken the uncertainty out of the process. You'll find our selection of used cars for sale in Bradenton is impeccable. From pre-owned Ram trucks for sale to Jeep SUVs with local miles, we pride ourselves on being a trusted used Ram dealer with Bradenton’s best selection. Be sure to explore our certified pre-owned vehicles inventory, featuring high-quality Chrysler, Dodge, Jeep, and Ram models alongside used cars from other popular automakers.

By choosing a used model, you bypass the steep initial depreciation of a brand-new car, allowing you to stretch your dollar further. While we specialize in rugged pre-owned Jeeps and heavy-duty Rams, our used vehicle inventory frequently features top-performing models from Ford, Toyota, Honda, Chevy, and more to ensure you have plenty of options under one roof. Shopping on a strict budget? Explore our reliable used cars under $20,000 or browse vehicles with payments under $350 a month.

Standard Used vs. Certified Pre-Owned

If you are debating between a standard used car and a CPO model from our lot, here is a quick breakdown to help you choose:

• Inspection Process: Standard pre-owned vehicles undergo a comprehensive dealership safety check, while CPO vehicles must pass a rigorous factory-mandated multi-point inspection.
• Warranty Coverage: Coverage varies for standard used cars (often a limited dealer warranty), whereas CPO models are backed by extensive manufacturer powertrain warranties.
• Vehicle History: Standard used cars come with a transparent history report, but CPO vehicles add a clean title guarantee alongside that detailed report.
• Price Point: Standard pre-owned is the most budget-friendly option, while CPO requires a slightly higher investment for total new-car confidence.

Drivers from Sarasota, Lakewood Ranch, Ruskin, Parrish, and the rest of Manatee County make the trip to Firkins CDJR because they want options, straightforward answers, and a dealership that takes the time to help them choose wisely. Being recognized as the 2025 Bradenton's Best Gold Winner for Pre-Owned Auto Dealer is a point of pride for our team, but it is also a reminder that trust is earned one used car shopper at a time.

Award-Winning Auto Service & Collision Center

Vehicle maintenance is a reality of ownership, and keeping up with it ensures your car serves you well for years to come. Whether you need routine care or major repairs, our service center provides high-quality maintenance for a wide range of makes and models.

• Factory-Certified Technicians: As an authorized dealership, our experts have specialized training to care for everything from daily commuters to heavy-duty Ram truck maintenance and diesel service.
• Genuine OEM Parts: We use original equipment manufacturer replacement parts and accessories that fit and function exactly like the originals, keeping your vehicle running smoothly.
• Routine & Major Repairs: From quick oil changes, brake jobs, and battery service to complex warranty work, we provide free estimates and consult with you before any work begins.

We can also tackle more serious repairs, handle recall and warranty work, and get you OEM accessories and parts that let you customize your ride. Check out our service specials to discover offers and discounts that help you save while maintaining your vehicle with us. We change these deals regularly to serve you better and help you save on various services for your car, truck, or SUV.

Our collision center is another reason local drivers continue to choose Firkins CDJR. In 2025, Firkins CDJR earned Bradenton’s Best Gold recognition for Auto Collision Center, giving drivers in Bradenton, Sarasota, Lakewood Ranch, Ruskin, and Parrish another reason to trust us after an accident. Whether you need body repair, paintwork, or help getting your vehicle back to pre-accident condition, our team is here to help.

Flexible Auto Financing Made Simple

Purchasing a vehicle is a major investment, and we believe that securing the right auto loan or lease should be the easiest part of your experience. At Firkins CDJR, our finance center team is committed to total transparency. We eliminate the typical dealership stress by walking you through every detail and ensuring there are never any hidden fees.

Whether you are looking for a low-interest traditional auto loan or a flexible short-term lease, we work alongside a wide network of local banks and national lenders to craft a payment plan tailored directly to your budget. Want to save time at the dealership? You can estimate your buying power using our online payment calculator and start the process from home by filling out our secure online loan application to get pre-approved today.

Visit Firkins CDJR Today

Firkins CDJR is a premier Chrysler, Dodge, Jeep, and Ram dealership in Bradenton, Florida, proudly serving local drivers and commercial truck owners from Bradenton, Sarasota, Tampa, and surrounding areas. Whether you are looking for new Ram trucks for sale, reliable used cars, certified truck service, OEM parts, or collision center support, you can find it all at our hometown dealership.

Explore our online inventory page to find your next new Chrysler, Dodge, Jeep, or Ram. You can also peruse our used inventory to find a great deal on your next vehicle. If you have questions, contact us so we can answer them. We'd love to schedule you for a test drive of your favorite model to get a feel for the driver's seat before you commit to ownership.

Firkins CDJR is located at 2700 1st Street in Bradenton, Florida. For sales assistance, call 941-909-3762 or visit the dealership online to browse inventory and schedule your next visit.

We look forward to showing you why our customers trust us with their car needs.