2024 Jeep Wrangler vs. 2024 Ford Bronco

The Jeep Wrangler is an iconic vehicle known for its ruggedness and off-road capabilities. It’s a testament to Jeep’s commitment to quality and forward-thinking approach to design and technology. At Firkins Chrysler Dodge Jeep Ram in Bradenton, Florida, we share the brand’s commitment to excellence, and we encourage you to visit us if you’re in the market for a new vehicle. If you’ve set your sights on the latest Wrangler, we can help you learn more about this model through this article.

2024 Jeep Wrangler vs. 2024 Ford Bronco

Consider the Jeep Wrangler or the Ford Bronco if you’re looking for an SUV that can take you anywhere. Both these models can tow heavy loads and handle rough terrain, but the Jeep Wrangler has several advantages that make it the go-to option for many. It bests the Bronco regarding power, price, interiors, and technology. Let’s take a closer look at each of these categories.

Trim Options

The 2024 Jeep Wrangler has seven trim levels: Sport, Sport S, Willys, Rubicon, Sahara, Rubicon X, and Rubicon 392. Among these, only the Sahara and Rubicon 392 are available solely in four-door configuration. The others are either two- or four-door models.

The 2024 Ford Bronco slightly outshines the Jeep Wrangler here. There are nine trims to choose from: Big Bend, Black Diamond, Heritage Edition, Outer Banks, Badlands, Everglades, Wildtrak, Heritage Limited Edition, and Raptor. There are two- and four-door options for most trims.

Pricing

The 2024 Wrangler bests the Bronco in terms of price. Its most affordable model is the two-door Wrangler Sport with a $32,095 MSRP. In contrast, the least expensive Bronco is the two-door Big Bend, with an MSRP of $39,130. The same holds for four-door models. The four-door Wrangler Sport starts at $36,095, while its Bronco Big Bend counterpart has an MSRP of $39,870.

Exterior Design

The latest Jeep Wrangler and Ford Bronco are instantly recognizable with their boxy shape, rugged design, and high ground clearance. These SUVs are also available with either a soft or hard top. Both have standard 17-inch wheels and removable doors and roof panels.

While both are highly customizable, the 2024 Jeep Wrangler is better, particularly if you’re eyeing the Rubicon. The Rubicon trim features an updated design: the seven slots on the front grille have been shortened, and the ridges in between them opened up. These subtle changes provide more airflow to the engine and accommodate a new and optional Warn winch.

Performance

The 2024 Jeep Wrangler and Ford Bronco offer various powertrain options. The Bronco can be powered by a 2.3-liter inline-four, 2.7-liter V-6, or 3.0-liter V-6 EcoBoost engine, paired with a seven-speed manual or 10-speed automatic transmission. Among these, the Raptor’s 3.0-liter V-6 is the most powerful, generating up to 418 hp and 440 lb-ft of torque.

The Jeep Wrangler’s engines for the lower trims are less powerful than the Bronco’s. However, its top-of-the-line Rubicon 392 bests the Ford Bronco Raptor in this category. Here’s a quick look at the available engines for the 2024 Jeep Wrangler, along with their outputs:

• 2.0-liter inline-4 turbocharged engine with an eight-speed automatic transmission: 270 hp and 295 lb-ft of torque.
• 3.6-liter V-6 with a six-speed manual or eight-speed automatic transmission: 285 hp and 260 lb-ft of torque.
• 6.4-liter V-8 HEMI SRT engine with a heavy-duty, fully electronic, eight-speed automatic transmission: 470 hp and 470 lb-ft of torque.

Towing Capability

All trims of the 2024 Ford Bronco are capable of towing up to 3,500 pounds, except for the Raptor, which has a maximum rating of 4,500 pounds. These figures are higher than the Wrangler’s. Two-door Wrangler models can tow up to 2,000 pounds, while four-door variants have a maximum towing capacity of 3,500 pounds. While this is the case, the Jeep Wrangler is still capable of towing a decent amount.

Interiors

The Jeep Wrangler and the Ford Bronco accommodate four or five passengers. However, regarding passenger volume, the Wrangler is the clear winner. Except for the Rubicon 392, all its models have a 104-cubic-feet capacity, higher than the 103.7 cubic feet for Bronco hardtop models. Regarding cargo space, the Bronco’s maximum volume of 77.6 cubic feet is slightly higher than the Wrangler’s 72.4 cubic feet.

What sets the 2024 Jeep Wrangler apart from its Ford counterpart is the comfort it provides. Leather-trimmed seats are standard in the upper trim levels of the Wrangler, while these are optional in the Bronco’s top versions. Some of the key interior features of the Wrangler include a height-adjustable driver’s seat, power-adjustable and heated front seats, and ambient LED interior lighting.

Technology

Both vehicles offer navigation systems as standard in higher trims. They’re also equipped with infotainment systems with Bluetooth connectivity and wireless Apple CarPlay and Android Auto. The difference is that the Wrangler has better hardware overall.

The 2024 Wrangler features Uconnect or Uconnect 5 Nav with a 12.3-inch touch-screen display. Lower and mid-level trims are equipped with eight speakers, while the Rubicon X and Rubicon 392 are fitted with a nine-speaker Alpine premium sound system. All models also offer a three-month SiriusXM 360L subscription and a three-month or 3GB 4G LTE Wi-Fi hotspot trial.

Safety

Ford and Jeep offer numerous safety and driver assistance features on their vehicles. The 2024 Jeep Wrangler ups the ante with its high-strength steel frame and now-standard side airbags. Its key safety features include forward collision warning, adaptive cruise control, blind-spot monitoring, rear cross-path detection, automatic high beams, and a ParkSense rear park-assist system.

Ready To Get Behind the Wheel of the 2024 Jeep Wrangler?

The Jeep Wrangler has faced tough competition from the Ford Bronco, but it emerges victorious thanks to its affordability, superior performance, and a long list of technology and safety features. If you want to purchase the latest Wrangler or another vehicle, contact us at Firkins Chrysler Dodge Jeep Ram in Bradenton, Florida, for assistance. Our team can answer your questions and schedule a test drive, and we’ll help you secure financing for your purchase. We also have a service center to keep your vehicle running smoothly for years.

Photo Credit: Image via OEM